Rolls Royce’s entire brand objective, it seems, is to absolutely scream luxury. Their classically styled, amply proportioned cars have long been a calling card of the world’s elite, the type of clientele as likely to travel in their own car in the back seats as in the front.
Perhaps it’s not surprising, then, that the now German-owned but British-headquartered company is into the idea of another type of luxury: the autonomous self-driving vehicle. The company’s concept, the Vision Next 100, is set to be technically advanced, heavily bespoke, and more than a little wacky. Let us tell you what they’re planning.
Inside The World’s First Self Driving Rolls Royce